Skip to main content

Google Analytics & Conversion Tracking

Connect Google Analytics 4, Google Tag Manager, and Google Ads to track registration activity on your public pages.

CareLaunch adds the tags on the public landing page and the sign-up pages listed below. The page-view and registration-conversion events CareLaunch sends do not include patient health information. A Google Tag Manager container is different: see Tag Manager stays loaded.

Where to configure​

  1. Sign in as an organization or platform administrator.
  2. Go to Settings → Organization (the Organization page).
  3. Scroll to Analytics & Conversion Tracking.
  4. Enter the IDs you use. Every field is optional.
  5. Click Save Changes.

Available fields​

Google Analytics Measurement ID​

Your GA4 Measurement ID, for example G-XXXXXXXXXX. Find it in Google Analytics under Admin → Data Streams → your web stream.

Google Tag Manager Container ID​

Your container ID, for example GTM-XXXXXXX. Find it at the top of the container in Google Tag Manager.

Your conversion ID, for example AW-XXXXXXXXX.

The label from the conversion action, for example AbC-D1efGhIjKlmNO. When both the ID and the label are set, a conversion event fires when a patient finishes registration.

Find both values in Google Ads under Goals → Conversions → your conversion action → Tag setup.

Where the tags load​

The snippet is included only when the browser first opens one of these paths:

  • / (the public landing page)
  • /signup
  • /setup
  • /onboarding
  • /register
  • /userlogin
  • /login

When the visitor moves into a signed-in page, CareLaunch turns off the GA4 measurement ID and the Google Ads conversion ID, so those tags stop sending hits. That opt-out does not unload a Tag Manager container.

Tag Manager stays loaded​

If a GTM container was loaded on a public page, it keeps running after the app moves into signed-in screens without a full page reload. Tags in that container that fire on a history change, a page view, or a form interaction can keep sending data, including the URL of a signed-in page.

Do not put tags in the container that read page URLs, form fields, or anything that could include patient information. Limit Tag Manager to the public pages above, and avoid history-change triggers that would fire after someone signs in.

Notes​

  • Each field checks its format when you save. The GA4 field must start with G-.
  • Changes apply on the public pages shortly after you save. No deployment is required.
  • The IDs apply to the whole organization.