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Campaigns

CareLaunch Campaigns is an integrated service that allows you to interact with your patients and healthcare providers across various communication channels. With CareLaunch Campaigns, you can send real-time notifications, in-app alerts, emails, text messages, and voice messages. It features patient segmentation, engagement campaigns, and healthcare journey mapping functionalities to help you deliver the right message to the right individual at the most opportune time.

This guide is intended for all CareLaunch Campaigns users, including healthcare administrators, medical professionals, and developers. It is particularly useful for those who interact with CareLaunch Campaigns through the CareLaunch Dashboard. If you're new to CareLaunch Campaigns, begin with the "Getting Started with CareLaunch Campaigns" section.

Features of CareLaunch Campaigns​

Segmenting Patient Population​

Create precise patient segments to target your messages effectively. Segments can be dynamic and based on real-time data from the CareLaunch platform, such as patient history or medical condition, or you can import static segments that are predefined. Engaging with Messaging Campaigns Craft messaging campaigns to engage your audience with critical updates, appointment reminders, or wellness tips. You can schedule these messages to be delivered via various channels like push notifications, emails, SMS, or voice messages. A/B test your campaign strategies and assess their impact through CareLaunch Campaigns analytics.

Designing Healthcare Journeys​

Build tailored, multi-step healthcare journeys for your patients. These journeys can be designed to send automated messages based on patients' individual medical histories, recent activities, or upcoming appointments.

Reusable Messaging Templates​

Create templates for your messages to ensure consistency across various communications. Templates can be created for every type of message, whether it's an email, a push notification, an in-app message, or an SMS.

Personalized Content Delivery​

Send messages that are tailored for each recipient by utilizing variables and attributes. This helps in making your campaigns and journeys more personal and engaging. You can also integrate machine learning models to provide personalized health recommendations or medication reminders.

Analyzing Patient Interaction​

Utilize the analytics provided by CareLaunch Campaigns to gain insights into patient engagement levels, activity metrics, and demographic data. You can also track key metrics such as the total messages sent for a particular campaign or healthcare project. To further analyze or store this data outside CareLaunch Campaigns, configure the service to stream data to your real-time BigQuery streaming service in GCP FHIR API.