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Campaigns

Overview​

A campaign is a targeted messaging effort designed to engage a specific audience segment. You can send messages via any channel supported within the platform, such as email and SMS. Campaigns allow you to send tailored messages on a schedule of your choosing to drive engagement and user action.

Campaign States​

Campaigns can be in one of the following states:

  • Draft: Campaign is being configured and has not been launched
  • Active: Campaign is running and sending messages
  • Paused: Campaign is temporarily suspended (can be resumed)
  • Completed: Campaign has finished running
  • Cancelled: Campaign has been permanently stopped

Managing Active Campaigns​

Pausing a Campaign​

You can temporarily suspend an active campaign when needed:

  1. Navigate to the campaign details page
  2. Click the three-dot menu (⋮) in the top right corner
  3. Select "Pause Campaign"
  4. Confirm the action in the dialog

Note: When paused, all campaign activities are frozen and recipients remain at their current step in the journey.

Resuming a Campaign​

To reactivate a paused campaign:

  1. Navigate to the paused campaign
  2. Click the three-dot menu (⋮)
  3. Select "Resume Campaign"
  4. Confirm the action

Important: AWS Pinpoint requires a minimum 5-minute wait between pausing and resuming a campaign.

Creating a Campaign​

To create a campaign, navigate to the Campaigns tab in the console and select the Create New Campaign button.

Segment Selection​

Choose the segment of users that the campaign will target. You can use existing segments created in the Segments page or define a new segment as you create the campaign.