ROI & Business Value
Understanding the return on investment (ROI) of CareLaunch helps healthcare entrepreneurs make informed decisions about their practice infrastructure. This guide covers the tangible and intangible value CareLaunch provides.
The dollar figures below are examples. Substitute your own hours, visit volume, and tool costs. They are not measured CareLaunch results, and the product does not include an ROI calculator.
Calculating Your ROI
Time Savings
The hours below are an example for one small practice. Self-scheduling, automated reminders, digital intake, checkout, one patient record, and built-in reports are the product features behind the example.
| Activity | Traditional Approach | With CareLaunch | Weekly Savings |
|---|---|---|---|
| Appointment scheduling | 30 min/day manual | Self-scheduling | 2.5 hours |
| Appointment reminders | 15 min/day calls/texts | Automated reminders | 1.25 hours |
| Patient intake | 20 min/patient paperwork | Digital forms | 3+ hours |
| Payment collection | 10 min/day follow-ups | Checkout at booking | 50 min |
| Data entry | 30 min/day across systems | One patient record | 2.5 hours |
| Report generation | 2 hours/week manual | Built-in reports | 2 hours |
| Total Weekly Savings | 12+ hours |
At $25/hour, that example is about $300 a week, or about $15,600 a year. Use your own wage and hours.
Revenue Impact
These are examples of how a practice might use its own visit volume. Automated reminders and checkout are product features. The percentages are assumptions, not measured CareLaunch results.
Fewer missed visits
- Example: 100 appointments a month at $150, and 15 fewer missed visits
- That example is $2,250/month, or $27,000/year
More visit capacity
- Example: 5 additional patients a week at $150 is $3,000/month
More of the billed amount collected
- Checkout collects payment when the patient books or finishes a step you require
- Example: 5% more of $50,000 collected in a month is $2,500. Financial reconciliation shows paid, pending, failed, and refunded amounts so you can compute your own rate.
Patients who stay
- Self-scheduling, messaging, and a branded portal are the features patients use between visits
- Retention and lifetime value are figures you measure for your own practice
Cost Reduction
Software Consolidation
- Replace separate scheduling, video, messaging, forms, and task tools with one subscription
- Typical savings: $110-380/month, the separate-tool range in the cost comparison
- On a plan that includes email and SMS campaigns (the campaign builder on Enterprise, or the earlier Campaigns page on Practice), a separate marketing tool at $20-100/month can be retired as well
- CareLaunch does not replace an EHR subscription, and it does not lower Stripe's card rates. Checkout uses the practice's Stripe account. CareLaunch adds no fee.
Reduced Administrative Staff
- Automation can reduce administrative support a practice chooses to hire
- Example: $2,000-4,000/month per FTE a practice no longer needs. This is not a measured CareLaunch result.
Sample ROI Calculation
Small Practice (1 provider, 80 patients/month)
| Category | Monthly Value |
|---|---|
| Time savings (10 hrs/week @ $25/hr) | $1,000 |
| Reduced no-shows (10 @ $150) | $1,500 |
| Improved collections (5% on $12,000) | $600 |
| Software consolidation | $300 |
| Total Monthly Value | $3,400 |
| Annual Value | $40,800 |
Growing Practice (3 providers, 300 patients/month)
| Category | Monthly Value |
|---|---|
| Time savings (25 hrs/week @ $25/hr) | $2,500 |
| Reduced no-shows (30 @ $150) | $4,500 |
| Improved collections (5% on $45,000) | $2,250 |
| Software consolidation | $380 |
| Reduced admin staff (0.5 FTE) | $2,000 |
| Total Monthly Value | $11,630 |
| Annual Value | $139,560 |
Intangible Value
Beyond measurable ROI, CareLaunch provides significant intangible value:
Professional Image
- Branded patient portal builds credibility
- Modern, polished patient experience
- Competitive differentiation
Peace of Mind
- HIPAA compliance built-in
- Data security handled
- Automatic backups
- BAA included
Scalability
- Infrastructure that grows with you
- No need to switch systems as you scale
- Consistent experience at any size
Work-Life Balance
- Automation reduces after-hours work
- Self-service reduces interruptions
- Better organization reduces stress
Patient Satisfaction
- Convenient self-service options
- Seamless care experience
- Easy communication
Measuring Your ROI
Key Metrics to Track
Use this list to decide what to measure. The next section names the reports CareLaunch actually includes. Satisfaction, Net Promoter Score, retention, and referral rate are not built-in reports.
Operational Efficiency
- Time spent on administrative tasks
- Number of manual processes eliminated
- Staff hours saved per week
Financial Performance
- Revenue per patient
- Collection rate
- No-show rate
- Cost per patient acquisition
Patient Metrics
- Patient satisfaction scores
- Net Promoter Score (NPS)
- Patient retention rate
- Referral rate
Growth Metrics
- New patient registrations
- Appointment volume
- Revenue growth rate
Tracking in CareLaunch
CareLaunch reports cover operational counts, registration, payments, and reminder delivery. The Reports menu is hidden on the Solo plan. Patient satisfaction, Net Promoter Score, and a single no-show rate or collection rate are not built-in reports. Appointment status includes no-show, and financial reconciliation lists paid, pending, failed, and refunded amounts, so a practice can calculate those rates from its own export.
- Open Dashboard and use the Overview tab for counts and trends (patients, appointments, form responses, and tasks)
- Under Reports, use Financial Reconciliation for payments, refunds, discounts, and exceptions such as completed work with no payment
- Use Appointment Reminders to see which reminders were scheduled and delivered
- Export a report when you need to work with the rows outside the product
Benchmarking
Compare your performance to industry benchmarks:
| Metric | Industry Average | Top Performers |
|---|---|---|
| No-show rate | 20-30% | Less than 10% |
| Collection rate | 85-90% | Over 95% |
| Patient satisfaction | 70-80% | Over 90% |
| Patient retention | 60-70% | Over 85% |
ROI by Practice Type
Solo Practitioner
Primary value drivers:
- Time savings (you're doing everything)
- Professional image
- Reduced software costs
- Ability to see more patients
Small Group Practice
Primary value drivers:
- Team coordination
- Reduced administrative staff needs
- Standardized workflows
- Improved collections, using payment and exception totals from financial reconciliation
Multi-Location Practice
Primary value drivers:
- Centralized management
- Consistent patient experience
- Consolidated reporting
- Operational efficiency at scale
Digital Health Startup
Primary value drivers:
- Speed to market, by configuring scheduling, messaging, payments, and intake
- Compliance infrastructure
- Scalable foundation
Making the Business Case
For Yourself
Consider:
- What is your time worth?
- How much are you spending on multiple tools?
- What revenue are you losing to no-shows?
- What's the cost of compliance risk?
For Partners/Investors
Highlight:
- Reduced operational costs
- Scalable infrastructure
- Professional patient experience
- Compliance and security
For Your Team
Emphasize:
- Easier workflows
- Less manual work
- Better tools
- Improved patient care
Getting Started
- Request a demo: Book a demo to see CareLaunch.
- Start a solo practice: Check signup availability. The page shows whether an invitation code is required. For a group practice, contact sales@carelaunch.health.
- Measure results: Use the reports above, and your own hours and visit volume, to see what changed.
There is no ROI calculator. The examples on this page are a starting point for your own numbers.