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Introducing Care Team Management: Revolutionizing Care Coordination with FHIR

· 4 min read
Mat Coolidge
Founder/CEO previously at Cleveland Clinic, FHIR Evangelist, User Experience Expert, and Healthcare Innovator
Care Team Management interface showing provider availability

Remember the last time you tried to coordinate a family vacation? Getting everyone on the same page about dates, locations, and who's bringing what feels like herding cats. Now imagine that scenario, but with patient lives on the line, HIPAA compliance requirements, and the pressure of delivering exceptional healthcare. Welcome to care coordination in 2025.

The "Who's Driving This Thing?" Problem

We've all been there. A patient needs coordinated care from multiple specialists, but nobody's quite sure who's steering the ship. Is it the primary care physician? The cardiologist who saw them last? The care coordinator who's been frantically calling around trying to get everyone aligned?

Our latest release tackles this head-on with comprehensive Care Team Management and honestly, it's about time healthcare caught up with what project management figured out decades ago.

What's New: Your Care Team Command Center

Think of this as your mission control for patient care. Here's what we've built:

Full FHIR CareTeam Resource Support

We're not just bolting on another feature we've implemented this the right way, with full FHIR R4 compliance. This means your care teams integrate seamlessly with existing EHR systems, not against them. It's like finally getting that universal remote that actually works with all your devices.

Provider Role Management That Actually Makes Sense

Remember when you had to choose between "Doctor" and "Nurse" and pray that covered everyone? Our new provider role management system lets you create custom roles, set availability schedules, and handle automated validation. Whether you're dealing with a clinical pharmacist, a patient navigator, or a wound care specialist, the system adapts to your reality. on duty, who's with patients, and who just stepped out for lunch (because yes, healthcare workers do eat occasionally).

The Technical Stuff (For Those Who Care)

Behind the scenes, we've rebuilt our care team architecture from the ground up. The new system handles:

  • Dynamic team composition (because healthcare teams change as patient needs evolve)
  • Role-based permissions (so everyone sees what they need to see, nothing more)
  • Automated notifications (because nobody has time to manually update 15 people every time something changes)
  • Integration with existing workflows (because throwing out everything and starting over is not an option in healthcare)

What This Means for Your Daily Life

Let's be honest most "revolutionary" healthcare technology feels more like evolution at the speed of molasses. But this is different. Here's what you can expect:

Faster Patient Handoffs

No more "Is Dr. Smith still following this patient?" mysteries. The care team roster is always current, always visible, and always actionable.

Better Continuity of Care

When providers know exactly who else is involved in a patient's care, they make better decisions. It's like having the full picture instead of just one piece of the puzzle.

The "But Wait, There's More" Moment

This isn't just about managing existing care teams it's about making it ridiculously easy to build better ones. Need to add a mental health counselor to a diabetes patient's care team? Two clicks. Want to temporarily bring in a specialist for a complex case? Done. Need to reassign care coordination responsibilities? No problem.

What's Next?

We're already working on the next evolution: AI-powered care team suggestions. Imagine a system that learns from successful care team compositions and suggests optimal team configurations for new patients based on their diagnosis, complexity, and available resources.

But for now, we're just excited to see how this transforms your daily workflow. Because at the end of the day, better care coordination isn't just about efficiency it's about giving patients the coordinated, comprehensive care they deserve.

Ready to revolutionize your care coordination? The new Care Team Management features are available now. Questions? We're here to help you get set up.


P.S. - If you're one of those early adopters who's already using these features, we'd love to hear your stories. Drop us a line at hello@carelaunch.com we're always looking for real-world examples of how these tools make a difference.

GTM Infra: The Missing Piece in Healthcare Ops

· 4 min read
Mat Coolidge
Founder/CEO previously at Cleveland Clinic, FHIR Evangelist, User Experience Expert, and Healthcare Innovator
gtm

The Quiet Revolution: Why GTM Infra is the Missing Piece in Healthcare Ops

Beyond the CRM: Why the Next Wave of GTM Innovation Starts With the Data Layer

The best GTM strategies don’t start with a sales deck, they start with clean, accessible data.

If you’ve ever read a RevOps playbook and thought, “This is great, but what about clinical operations? What about providers trying to stand up care programs on the fly, in a regulated minefield, using duct-taped tools from 2006?”—you’re not alone.

The latest post from The Signal, "The Platform Democratizing GTM Engineering", nails something we’ve believed for a long time at CareLaunch: GTM is no longer just about marketing and sales. It’s about execution at scale, and that starts with infrastructure.

At CareLaunch, we call this the foundational data layer for care delivery. But if you squint, it’s really just healthcare’s version of GTM infra.


1. From Sales Ops to Care Ops: Same Bottlenecks, New Stakes

Traditional GTM teams struggle to move quickly because data lives in silos, tooling requires engineering support, and processes are too brittle to adapt mid-launch.

Sound familiar?

Healthcare orgs especially digital health startups and multi site provider groups face the same challenges, but with higher stakes. Instead of missed leads, it’s missed follow-ups. Instead of lost MRR, it’s dropped patients. Instead of poor sales attribution, it’s poor outcomes tracking.

That’s why we built CareLaunch to be more than a CRM. It’s a composable platform that sits at the center of care coordination, patient communications, outcomes measurement and yes, growth.


2. Why “GTM Infra” Isn’t Just for SaaS

Platforms like Common Paper and Retool are changing how non-technical teams launch, iterate, and optimize. They’ve cracked the code by giving go-to-market teams access to developer-grade tools without the overhead.

CareLaunch is doing the same, but for healthcare.

Need to spin up a new intake flow? Launch a self-pay offering? Send an outcomes survey based on a FHIR encounter? You don’t need six tools and a sprint cycle. You need the ability to build in the flow of work. And you need data you can trust, structured and ready for use across every part of your business.


3. Data as Leverage, Not Liability

You’ve heard the interoperability promise before: “integrated,” “connected,” “talking systems.”

Too often, that just means more complicated interfaces.

We went the other way. CareLaunch is FHIR-native, built on a composable architecture that streams structured data (in real-time) to BigQuery. No glue code. No data silos.

This matters more than it sounds. Because this isn’t just CRM data. We’re talking:

  • Clinical observations
  • PROs and patient adherence
  • Resource utilization
  • Health economic endpoints
  • Signals across intake, messaging, and care coordination

When you structure this natively, you unlock next level GTM: signal stacking, async models, outcomes based workflows, and analytics that cross the aisle—from clinical to commercial.


4. Move Fast. Stay Compliant. Scale Intelligently.

We didn’t just wrap a pretty UI around clunky EHR infrastructure. We built a care first GTM engine that’s HIPAA compliant, composable, and ready to scale.

That means:

  • No waiting on your dev team to launch a new service line
  • No more vendor Frankenstack to glue together chat, intake, scheduling, and reporting
  • No more flying blind on what’s working or not in your funnel

You can go from MVP to multi-state rollout with a platform that flexes as you do.


The TL;DR

If you’re building in healthcare and care delivery is your product, then GTM isn’t a downstream afterthought, it’s baked into everything you do.

CareLaunch gives you the infrastructure to move like a SaaS company and scale like a system. One platform, every patient touchpoint, all in one place.

Want to see what healthcare GTM infra actually looks like in practice?

Book a demo—or better yet, start building.

AI in Healthcare 2025: All-In or Left Behind?

· 4 min read
Mat Coolidge
Founder/CEO previously at Cleveland Clinic, FHIR Evangelist, User Experience Expert, and Healthcare Innovator
allin

Artificial intelligence (AI) is no longer the future of healthcare, it’s here, reshaping the industry in ways that are both exciting and unsettling. As we dive deeper into 2025, one thing is clear: healthcare organizations must go all-in on AI or risk irrelevance. Let’s explore the practical applications, unresolved challenges, and predictions for the future of AI in healthcare.

The New Reality: AI as Healthcare’s Backbone

Forget the sci-fi visions of robot doctors. In the real world, AI’s biggest impact is already behind the scenes, where it’s quietly transforming healthcare administration and operations. Hospitals and clinics are embracing AI to streamline paperwork, manage patient flow, and even forecast supply shortages. Yet, this pragmatic adoption is just the beginning.

backbone

Game-Changing Applications

Here’s how AI is making waves:

  • Coding and Documentation: AI tools are slashing the time and errors in medical coding, saving billions annually.
  • Revenue Cycle Management: From claim denials to billing optimizations, AI is turning healthcare’s financial nightmare into a manageable dream.
  • Patient Flow Optimization: Hospitals like Cleveland Clinic have leveraged AI to reduce patient wait times and improve bed utilization, saving millions in the process.
  • Predictive Inventory Management: AI’s ability to predict supply needs prevents shortages and overstocking, ensuring resources are always where they’re needed most.

The Controversial Side: AI as a Double-Edged Sword

While AI’s potential is undeniable, the path forward isn’t without controversy. Ethical questions loom large: Who owns the data? How do we prevent algorithmic bias? And what happens to the human touch in healthcare?

  • Data Privacy Wars: With data breaches hitting headlines, can we trust AI with sensitive patient information? While AI strengthens security, its reliance on massive datasets makes it a tempting target for cybercriminals.
  • Human vs. Machine: A Pew study reveals 60% of Americans feel uneasy about AI’s role in their healthcare. This distrust isn’t misplaced, given that even small errors in AI-driven diagnostics could have devastating consequences.

Predictions: What’s Next?

whats next

The future of AI in healthcare will be defined by three major trends:

  1. Hyper-Personalized Medicine: AI will use genomics and lifestyle data to tailor treatments, creating a world where one-size-fits-all medicine becomes obsolete.
  2. AI in Diagnostics: Expect AI to dominate in early disease detection. Think Alzheimer’s identified a decade earlier, or cancer spotted before symptoms emerge.
  3. Decentralized Healthcare: With AI-driven telehealth and mobile health apps, care will become increasingly accessible, especially in underserved regions.

But here’s the our take: By 2035, we predict that healthcare organizations not leveraging AI at scale will either merge with AI-first competitors or close their doors entirely. The AI revolution in healthcare isn’t optional, it’s existential.

Making AI Work: The Playbook

implementation

For those ready to embrace AI, here’s how to do it right:

  1. Start with Low-Hanging Fruit: Automate repetitive administrative tasks first. This delivers quick wins and builds organizational confidence.
  2. Collaborate, Don’t Dictate: AI works best when integrated with human expertise. Engage clinicians early to avoid resistance.
  3. Invest in Data Hygiene: Clean, high-quality data is the lifeblood of AI. Skimp here, and your AI initiatives will flounder.
  4. Future-Proof Your Systems: Adopt scalable AI solutions to stay ahead as technology evolves.

Conclusion: All-In or Left Behind?

AI in healthcare is a revolution, not an evolution. The organizations that thrive will be those bold enough to go all-in. This isn’t just about efficiency or cost-savings—it’s about redefining what’s possible in patient care. So, are you ready to embrace the AI future, or will you be one of the laggards left behind?